Growing your personal brand

Michael Diego

As a content creator, it’s important to build and grow your personal brand on social media. This means you should be posting regularly and using your distinct style that speaks to your target persona.

It can often feel like you need some magic spell or luck to grow your personal brand but it can all be broken down into scientific steps. At the end of the day, growth is all about volume: content created or accounts interacted with.

Nonetheless, growth can be time-consuming. Whether you need to make content or engage with members of your community. If you don't have time to grow your page yourself, you can always try our growth services.

Growth vs. Engagement

Whereas engagement is all about creating an emotional connection with your community, growth is all about putting your brand in front of the right people. Primarily, growth is defined in terms of the audience that you can reach for free (or, at least, very cheaply).

More often than not, growth is measured in terms of social media followers on Instagram, TikTok, Twitter, etc. However, it's also important to consider the growth of your email or SMS newsletters, product sales, and more.

Define your target persona

This is the person that you are creating our content for, and understanding their wants and needs is essential in order to produce effective content.

When defining your target persona, you should consider things like age, gender, occupation, interests, and even location. Once you have a good idea of who your target audience is, you can start thinking about what kind of content would appeal to them.

Keep in mind that not all content will be relevant to every member of your target audience. You'll need to tailor your message specifically for them in order to capture their attention and get them interested in what you have to say.

Define your sales pitch

When you’re creating a sales pitch, it’s important to first understand what your value your content provides and how it can benefit somebody in your community. Once you have a clear understanding of that, you can then begin to craft your pitch around it.

Your sales pitch should be clear, concise, and easy to understand. It should also highlight the benefits of following your page. For example, if you're a local food and drink creator, your sales pitch would highlight how the follower could save time getting the best local recommendations from your page.

Growth isn't complicated

Social media coaches will tell you to post multiple times a week (or even, a day) and, while this is true, it's important to understand why you're getting this advice. Growth is simply an equation:

number of people exposed to your personal brand * conversion rate

Now, the conversion rate will be determined by how well you've defined your target and how well your sales pitch speaks to them. This can take some deep work and feedback to optimize.

However, the number of people exposed to your personal brand is something you have complete control over. Whether that means you need to post everyday or simply respond to as many people as you can, growth is all about VOLUME.

In order to grow faster, you just need to reach out to more people. We're happy to help out with that, just check out our growth services.

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