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What is influencer marketing?

What is influencer marketing?

Influencer marketing has become an increasingly popular way for businesses to reach their target audience and promote their products or services.

Kevin Solorio

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Creator community in Atlanta

Looking for ways to connect with other influencers and brands in Atlanta? Wise Atlanta is a local community for content creators and aspiring influencers.
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Micro vs. Macro Influencers

There is no right or wrong choice when it comes to choosing between micro or macro influencers. Both types of collaborations have their pros and cons, and the best option will depend on a company’s goals, budget, and target audience.
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Applied: What now?

So, you've applied to a brand (whether through Wise Assistant, or not) and now you're waiting to hear back from them. What to do? There are plenty of things you can do to get an answer sooner!
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User generated content in 2023

User generated content is crucial for food and hospitality brands as it allows them to showcase their products, services, and experiences in a real-life setting, creating trust and credibility with potential customers.
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What is affiliate marketing

Affiliate marketing programs can be especially beneficial for restaurants and hospitality brands looking to collaborate with social media influencers.
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Influencer marketing for restaurants

In particular, restaurants can benefit greatly from influencer marketing, as it allows them to showcase their menu offerings and atmosphere to a wider audience.
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Pitching brands with Pitch Assist

Pitch Assist takes the guesswork and headache out of pitching brands for collaborations. Learn how Wise Assistant can help!
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What is influencer marketing?

Influencer marketing has become an increasingly popular way for businesses to reach their target audience and promote their products or services.
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Influencer marketing for SMB

By partnering with food and travel bloggers, small businesses can gain access to a wider audience and increase brand awareness.
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The social media "gig" economy

One of the most significant ways that the gig economy is intersecting with social media marketing is through the rise of social media influencers becoming full-time solopreneurs.
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The Future of Content Creation

There are plenty of options out there when it comes to monetizing your content. The key is finding the ones that work best for you and your audience. Don't be afraid to experiment until you find the right mix of revenue streams that allows you to create great content while also making a living doing what you love.
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PRO creator tools

Wise Assistant has three plans to fit your needs: Blue, Silver, and Gold. You'll get everything you need, all-in-one place. Simple and seamless to get set up and go.
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Run your blog

Blogging is an important way to share your thoughts and ideas in a way that your community can engage deeper. Blogging helps you to further build your brand and promote your content in a more thoughtful way.
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Start your website & blog

Having a website is important for any brand, large or small. It's a way to connect with your community online, and it's also a great way to showcase your products or services. A website can be used to provide information about your company, answer customer questions, accept orders, and more.
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Grow your Instagram

Instagram has a massive user base consisting largely of millennials and Generation Z. If you want to reach a large audience, Instagram is the platform to do it. It's a great way to build relationships with your target audience.
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Find local partners

Finding local businesses to partner with on sponsored posts can be a great way to increase your social media following. Not only will you get a discount for your content, but you'll also gain exposure to new potential customers.
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Kickstart your brand

Creating a memorable brand identity is essential for any successful creator, big or small. A strong brand identity can help you stand out from the competition and make a lasting impression on your community.
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Growing your personal brand

As a content creator, it’s important to build your personal brand on social media. This means you should be posting regularly and using your distinct style that speaks to your target market.
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Sell digital products

Digital products are easy and convenient to produce and can be sold at a higher price than physical products because there is no need for inventory or shipping. Digital products also have a longer life cycle than physical products.
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Start your merch store

Not only does a merch store give your community a way to support you, but it also helps to build brand awareness. When people see that you have merch available for purchase, they are more likely to think of you as an authority.
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Run your newsletter

Newsletters are a great way to keep in touch with your community and let them know what you’re up to. They can also be a great way to promote your key products & services or to gather information from your community.

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